创业方法的单一文化
作者：Jerry Neumann | 来源：SandHill.io
创业方法的单一文化
Colossus 杂志今天发表了我的新文章：我们一无所获。文章探讨了为什么在关于如何更好地建立创业公司的专家意见发表了 25 年之后，创业者成功的可能性并没有比以前更高。你应该读一读！
我所谈论的部分内容是创业领域的思想单一文化，而且，商业是一场“红皇后竞赛”，做和别人一样的事情永远是一种平庸的策略，即使那件事是最好的方法。你可能会猜到，整篇文章最终演变成了对 Feyerabend 的“认识论无政府主义”的赞扬。
为了检验这些思想是否确实形成了一种单一文化，我找到了我能找到的所有美国大学的创业教学大纲，并查看它们是否教授了这些新思想（精益创业（Lean）、客户发展（customer development）、设计思维（design thinking）、效果逻辑（effectuation））。这一点在文章的一个脚注中被简要提及，但支持数据如下。数据显示，73% 的大学教授精益创业（Lean），高达 97% 的大学使用这些方法中的一种（即使没有明确命名）。这确实是单一文化。
| School | Class | Year | Lean Startup | Design Thinking | Customer Dev. | Effectuation | One of These |
|---|---|---|---|---|---|---|---|
| Ameritas College | Entrepreneurship Basic: Design Thinking | 2004 | — | Yes | Yes | — | Yes |
| UT Austin | MAN 338 / 337 Lean Startup Essentials | 2016 | Yes | — | Yes | — | Yes |
| UT Austin | MAN 338: Lean Startup Essentials | 2016 | Yes | Yes | Yes | — | Yes |
| Carnegie Mellon | 70-415: Intro to Entr. | 2020 | Yes | — | Yes | — | Yes |
| Emory | BUS 332: Entrepreneurship | 2020 | Yes | — | Yes | — | Yes |
| Georgetown | STRT 260: Entrepreneurship | 2020 | Yes | — | Yes | — | Yes |
| Rutgers | Entrepreneurship: New Venture Creation | 2020 | Yes | — | Yes | — | Yes |
| U. of Nevada | ENT 401: Entrepreneurship | 2020 | Yes | — | Yes | — | Yes |
| U. of New Mexico | MGMT 324: New Venture | 2020 | Yes | — | Yes | — | Yes |
| U. of Oregon | MGMT 455: Predictive Entr. | 2020 | — | — | — | Yes | Yes |
| U. of S. Carolina | MGMT 473: Developing Ideas | 2020 | — | Yes | — | — | Yes |
| UC Irvine | MGMT 180: Entrepreneurship | 2020 | Yes | — | Yes | — | Yes |
| Vanderbilt | ENGM 3700: Technology Entr. | 2020 | Yes | — | Yes | — | Yes |
| Arizona State | ENT 301: Principles | 2021 | Yes | Yes | Yes | — | Yes |
| Brown Univ | ENGN 1930: Innovation | 2021 | — | Yes | — | — | Yes |
| Indiana | W232: Venture Ideas | 2021 | Yes | Yes | — | — | Yes |
| Notre Dame | MGMT 30110: Intro to Entr. | 2021 | Yes | — | Yes | — | Yes |
| Texas A&M | MGMT 440: Creativity | 2021 | — | Yes | — | — | Yes |
| U. of Arkansas | MGMT 4253: Leadership | 2021 | — | — | — | Yes | Yes |
| U. of Kansas | ENTR 301: Intro to Entr. | 2021 | Yes | — | Yes | — | Yes |
| U. of Louisville | ENTR 301: Entrepreneurship | 2021 | Yes | — | Yes | — | Yes |
| U. of Memphis | MGMT 4710: Strategic Entr. | 2021 | Yes | — | — | — | Yes |
| U. of Mississippi | ENT 311: Social Entr. | 2021 | — | Yes | — | — | Yes |
| U. of Missouri | MANGMT 4120: Innovation | 2021 | Yes | Yes | — | — | Yes |
| U. of Nebraska | ENTR 311: Entr. Foundations | 2021 | Yes | — | — | — | Yes |
| U. of Oklahoma | ENT 3113: New Venture | 2021 | Yes | — | Yes | — | Yes |
| UCLA Anderson | MGMT 298: Lean Startups | 2021 | Yes | — | Yes | — | Yes |
| Yale SOM | MGT 645: Startup Founder | 2021 | Yes | — | Yes | — | Yes |
| Cornell | NBA 5070: Entrepreneurship | 2022 | Yes | — | Yes | — | Yes |
| Duke Fuqua | MGMT 730: Startup Strategy | 2022 | Yes | — | Yes | — | Yes |
| Northwestern | ENTREP 225: Principles | 2022 | Yes | Yes | Yes | — | Yes |
| Ohio State | BUSMHR 3510: Innovation | 2022 | — | Yes | — | — | Yes |
| Oral Roberts University | ENT 325 New Venture Creation | 2022 | Yes | — | Yes | — | Yes |
| Penn State | MGMT 425: New Ventures | 2022 | Yes | — | Yes | — | Yes |
| Rutgers | 22:373:450: Entrepreneurship | 2022 | Yes | — | — | — | Yes |
| U. of Alabama | FI 414: Entrepreneurial Finance | 2022 | — | — | — | — | — |
| U. of Chicago | BUSN 34103: New Ventures | 2022 | Yes | — | Yes | — | Yes |
| U. of Connecticut | ENTR 3300: Principles | 2022 | Yes | — | — | — | Yes |
| U. of Kentucky | ENT 300: Intro to Entr. | 2022 | Yes | — | Yes | — | Yes |
| U. of Pittsburgh | ENTR 1020: Creative Thinking | 2022 | — | Yes | — | — | Yes |
| U. of Tennessee | ENT 350: Intro to Entr. | 2022 | Yes | — | — | — | Yes |
| U. of Washington | ENTRE 370: Intro to Entr. | 2022 | Yes | Yes | Yes | — | Yes |
| University of Pennsylvania | Design Thinking for Education Entrepreneurship (EDEN) course | 2022 | — | Yes | Yes | — | Yes |
| UNLV | MGT 710 New Venture Creation | 2022 | — | — | — | — | — |
| USC Marshall | BAEP 450: Strategies | 2022 | Yes | — | Yes | — | Yes |
| WashU Olin | MGT 421: Intro to Entr. | 2022 | Yes | — | — | — | Yes |
| Clemson | ELE 3010: Executive Leadership | 2023 | — | — | — | Yes | Yes |
| Georgia Tech | MGT 3172: Mixed Reality Entr. | 2023 | Yes | Yes | Yes | — | Yes |
| MIT Sloan | 15.911: Entr. Strategy | 2023 | Yes | — | Yes | Yes | Yes |
| MIT Sloan | 15.390 Entrepreneurship 101: Systematic Approach to New Venture Creation | 2023 | — | — | Yes | — | Yes |
| NC State | MIE 310: Intro to Entr. | 2023 | Yes | — | — | — | Yes |
| Rice Univ | BUSI 461: New Enterprises | 2023 | Yes | — | Yes | — | Yes |
| Syracuse | EEE 370: Intro to Entr. | 2023 | Yes | — | — | — | Yes |
| Tulane | MGMT 4010: New Venture | 2023 | Yes | — | Yes | — | Yes |
| U. of Colorado | ENTP 3000: Principles | 2023 | Yes | Yes | Yes | — | Yes |
| U. of Florida | ENT 4614: Venture Analysis | 2023 | Yes | — | Yes | — | Yes |
| U. of Georgia | ENTR 4000: Entr. Foundations | 2023 | Yes | — | Yes | — | Yes |
| U. of Wisconsin | MHR 322: Intro to Entr. | 2023 | Yes | — | — | — | Yes |
| UC Berkeley | UGBA 135: Design Thinking | 2023 | — | Yes | — | — | Yes |
| UNLV | MGT 304 Technology Entrepreneurship – Lean Startups | 2023 | Yes | — | Yes | — | Yes |
| UT Austin | MAN 327: Innovation & Entr. | 2023 | Yes | — | Yes | — | Yes |
| American Univ. | MGMT 382: Innovation | 2024 | Yes | Yes | Yes | — | Yes |
| Babson College | EPS 7500: Entrepreneurship | 2024 | Yes | Yes | Yes | — | Yes |
| Boston Univ | QST SI 344: Solving Problems | 2024 | Yes | Yes | — | — | Yes |
| CSU San Bern. | ENTR 3000: Innovation | 2024 | Yes | — | Yes | — | Yes |
| Iowa State | MGMT 310: Entr. & Innovation | 2024 | Yes | Yes | — | — | Yes |
| John Cabot University | Intro to Entrepreneurship (Spulino) | 2024 | Yes | — | Yes | — | Yes |
| Kennesaw State University | MGT 7520 Entrepreneurship, Creativity, and Innovation | 2024 | — | — | — | Yes | Yes |
| Liberty Univ | BUSI 707: Startup to Exit | 2024 | — | — | — | — | — |
| Northwestern | MEM 490 Entrepreneurship & Venture Capital | 2024 | Yes | — | Yes | — | Yes |
| NYU | MGMT-UB 43: NYC Lab | 2024 | Yes | — | Yes | — | Yes |
| NYU Stern | MGMT-UB 85 Entrepreneurship (Spring 2024) | 2024 | — | Yes | Yes | — | Yes |
| Purdue | ENGR 305: Innovation Theory | 2024 | — | Yes | — | — | Yes |
| Rutgers | 33:382:105 Intro to Ent. | 2024 | — | Yes | Yes | — | Yes |
| Stanford | MS&E 273: Technology Venture | 2024 | Yes | — | Yes | — | Yes |
| Stanford | ENGR 145: Tech Entr. | 2024 | Yes | — | Yes | — | Yes |
| Towson Univ. | ENTR 305: Design Thinking | 2024 | — | Yes | — | — | Yes |
| Towson Univ. | ENTR 355: Foundations | 2024 | Yes | — | — | — | Yes |
| U. of Arizona | ENTR 420R: Innovation | 2024 | Yes | — | Yes | — | Yes |
| U. of Houston | ENTR 3310: Entr. Strategy | 2024 | Yes | — | Yes | — | Yes |
| U. of Illinois | TE 230: Design Thinking | 2024 | — | Yes | — | — | Yes |
| U. of Illinois | TE 461: Tech Entrepreneurship | 2024 | Yes | — | Yes | — | Yes |
| U. of Iowa | ENTR 1350: Foundations | 2024 | Yes | Yes | Yes | — | Yes |
| U. of Maryland | ENES 460: Fund. of Tech Entr. | 2024 | Yes | — | Yes | — | Yes |
| U. of Miami | BUS 301: The Launch Pad | 2024 | — | — | Yes | — | Yes |
| U. of Michigan | ENTR 390: TechLab | 2024 | Yes | — | Yes | — | Yes |
| U. of Minnesota | MGMT 3015: Intro to Entr. | 2024 | Yes | — | Yes | — | Yes |
| U. of Oslo | ENT4000: Business Creation | 2024 | Yes | Yes | — | Yes | Yes |
| UC Berkeley | Learn2Launch Program | 2024 | Yes | Yes | Yes | — | Yes |
| UVA Darden | GBUS 8640: Effectual Entr. | 2024 | Yes | — | — | Yes | Yes |
| Washington U. | MGT 401C: Venture Creation | 2024 | Yes | Yes | Yes | — | Yes |
| UPenn Wharton | MGMT 2300: Entrepreneurship | 2024 | Yes | — | Yes | — | Yes |
| Babson | ENT 3003: Principles of Ent. | 2025 | — | Yes | Yes | Yes | Yes |
| CSU San Bern. | ADMN 1001: Global Challenges | 2025 | — | Yes | — | — | Yes |
| CU Denver | ENTP 3200: Fundamentals | 2025 | Yes | — | Yes | — | Yes |
| Drexel | ENTP 205: Ready, Set, Fail | 2025 | Yes | — | — | — | Yes |
| Drexel | ENTP 210: Lean Startup Lab | 2025 | Yes | — | Yes | — | Yes |
| Drexel | ENTP 325: Social Entr. | 2025 | — | Yes | — | — | Yes |
| Harvard | Entrepreneurship Essentials | 2025 | Yes | — | Yes | — | Yes |
| Michigan State | BUS 190: The Art of Starting | 2025 | Yes | — | — | — | Yes |
| U. of Florida | ENT 3003: Principles of Entr. | 2025 | Yes | Yes | — | — | Yes |
| U. of Iowa | ENTR 2000: Entr. & Innovation | 2025 | Yes | Yes | Yes | — | Yes |
| U. of Iowa | ENTR 2800: Entr. Experience | 2025 | — | — | Yes | — | Yes |
| U. of Michigan | SW 760: Social Enterprise | 2025 | — | Yes | — | — | Yes |
| U. of North Dakota | ENTR 333: New Product Dev | 2025 | Yes | — | Yes | Yes | Yes |
| U. of Utah | ENTP 5000: Effective Startups | 2025 | Yes | — | Yes | — | Yes |
| Univ. of Arizona | SIE 496/596 Engineering Entrepreneurship | 2025 | Yes | — | Yes | — | Yes |
| Columbia | ENID 0101: Idea to Design | 2026 | Yes | Yes | Yes | — | Yes |
| Columbia | Managing Technological Innovation | 2025 | Yes | — | Yes | Yes | Yes |
| NYU Stern | BSPA-UB 41: Social Entr. | 2026 | — | Yes | — | — | Yes |
| Princeton | ENT 200: Creativity & Design | 2026 | — | Yes | — | — | Yes |
| Princeton | ENT 311: Design-Driven Change | 2026 | — | Yes | — | — | Yes |
| U. of Virginia | ENTP 1010: Startup Intro | 2026 | Yes | — | Yes | — | Yes |
| UC San Diego | Essentials of Entrepreneurship, Innovation, & Design (BUSA 40962) | 2026 | Yes | Yes | Yes | — | Yes |
| Miami Dade College | ENT2201 Introduction to Lean Start-Up | N/A | Yes | — | Yes | — | Yes |
| Michigan Ross | ES 615 New Venture Creation | N/A | Yes | — | Yes | — | Yes |
| 总计 | 85 | 41 | 74 | 10 | 113 | ||
| 总计百分比 | 73% | 35% | 63% | 9% | 97% |
